The holiday season has just begun, and many recruiters and hiring managers prepare for the slowest time of the year.…

Nowadays, data is one of the most valuable assets companies can have, regardless of their size and industry. Therefore, adopting…

Being in charge of a small business will be a demanding and sometimes exhausting task. However, the rewarding feeling of…

For many employers and business owners, seeing that their employees develop friendships might represent a risk more than an advantage.…

Nowadays, more and more companies are looking for digital alternatives in order to optimize their administrative tasks. It isn’t uncommon…

Going through an interview process might be an extensive task, depending on the size of your company or job opening.…

Wanting to become a business owner is the dream of many of us. Starting your own company, being your own…

Every small business needs to approach promotion and marketing carefully, as the capital for ads and advertisement might be limited…

It is no secret that businesses and companies have learned how to take advantage of social media marketing. Advertisements and…

The term “digital transformation” has become quite a popular buzz phrase among business owners in the last couple of years.…

Deciding to start your own business can be a scary, and intimidating experience, especially if it is our first time.…

One of the most important elements of a successful company is having a simple yet effective recruitment process. Regardless of…

There are many benefits of responsible waste management that come from small businesses that care about the environment as much…

Unfortunately, not every company manages to become a timeless brand, and business owners are forced to end operations. According to…

Starting a new company is a very exciting journey, and most of us have toyed with the idea more than…

During the last couple of years, we have seen a strong and steady increase in video content. Social media has,…

Everybody knows that time is money in the world of business. And this is particularly true for small businesses, especially…

Nowadays, more and more companies are looking for digital alternatives in order to optimize their administrative tasks. It isn’t uncommon…

The Millennial generation brought some interesting changes to many different industries. The workplace and its dynamics have been forever changed…

More often than not, small businesses struggle when looking for funding and making smart financial decisions. This requires paying a…

One of the most difficult parts of the hiring process is rejecting job applicants and having to give them the…

In recent years, we have seen the constant growth of an interesting and innovative business model. Subscription boxes are starting…

When you have a small business, finding cost-effective alternatives to make your company grow is imperative. There are many tips…

More often than we think, companies struggle when trying to find (and keep) outstanding, committed staff members. Employee turnover has…

Business owners are always looking for ways to be more productive and effective. There are many different tools and strategies…

Micromanagement might be one of the most toxic habits a team leader or business owner can have. It could cause…

In this day and age, starting a business online that is successful isn’t as hard as one might have thought.…

The hiring process is a complex and sometimes difficult one to master. Being able to reach, evaluate, and decide on…

It is not surprising to find startups and small businesses focusing on their online presence. After all, we’re living in…

Nowadays, hiring managers and recruitment teams put a lot of work and effort trying to reach potential applicants. Job openings…

It is not uncommon for companies to find themselves struggling with attracting the ideal candidates. Sometimes, finding the right person…

Now more than ever, businesses of any size rely on the relevance and value of their online stores. Even when…

Starting our own company is not an easy process. It takes plenty of time, effort, and commitment. Besides, one of the most common challenges entrepreneurs face is finding ways to fund their projects. However, crowdfunding your small business has become one of the most popular ways for startups to collect funds before starting operations. This…

Every day, we see that more and more companies and businesses are looking for ways to fit commercial drones into their market. A couple of years ago, drones became popular as the new generation or Remote-Control entertainment. However, different companies saw their potential, and soon commercial drones started making headlines. And the trend is set to…

As business owners, it is our responsibility to provide a positive work atmosphere, one with an environment focused on employee well-being. This way, we’ll be able to run a company that promotes engagement, productivity, and satisfaction. Therefore, we’ve gathered a list of four simple employee well-being initiatives you can implement in your workplace.   To begin…

Nowadays, more and more small companies look for ways they can proactively give back to their communities. Also, customers are starting to demand companies they support also engage in this kind of corporate behavior. As a result, we are seeing how social responsibility of small businesses has become an essential aspect every company needs to…

Mixergy This is one of the best podcasts for small business owners if we are looking for some varied tips from mentors which can help us with their experience. Andrew Warner is the host and the founder of Mixergy, a website where founders help each other through mentorship and online courses. Also, we can listen…

Most people want to be successful in life. But success can mean many different things to different people and each one of us has his or her own definition of what success is. Depending on what your meaning of success may be, it’s sometimes hard to get there. Success in life and in business often requires an individual to put forth the effort that is needed…

PPC (Pay Pet Click) is a great way to increase traffic to a website. Building traffic organically using SEO can take months of waiting for results. Instead, some who don’t want to wait choose to just spend the money on PPC and get quicker results. PPC can really work, but you’re not careful you can also spend a lot of money and not get the results you…

Any business owner knows that marketing is a necessity for continued success. Innovation and strategy are always the focus of any marketing strategy if they are to stay on top of the competition. A certain amount of thought and resources must be given to everything from choosing the right words to express your ideas, to getting the most attractive colors to capture a customer’s…

There’s a lot of talk about emerging technologies that are game changing and although voice technology is nothing new, there are great strides being made in it. Talking to devices in the home and in business is becoming the norm and will soon be something we can’t get along without. In our homes there are devices like Alexa, and they go everywhere with us with apps like Siri. Voice technology is…

  Keep everything consistent, your website, business cards, brochures and even your invoices should be using the same designs and fonts across the board. Large fortune 500 companies never use different designs and logos in their marketing productions, and neither should you. There’s a reason to remain consistent and it called brand development. You want people to instantly recognize your company and what it stands…

  It’s time to review how well your marketing strategy and campaigns did during the past year. The quickest way to know this is to look at your bottom line. Reviewing wins, revenues, and losses will help you to identify future goals and pitfalls to avoid. Look for patterns and plan to repeat the successful ones. Use the data to…

  In 2017, cyber Monday was responsible for $2 billion in sales. All that in just one day through mobile!  According to comScore Inc., mobile continues to be a driving force in the growth of ecommerce. In the U.S., retail sales for mobile commerce were up more than 40 percent in Q4 of 2017. For 2018 this same…

  What is the specific reason you need a loan for? The reason, or your loan purpose, will determine how much you need, whether you should consider a term loan or line of credit, what payback options your cash flow can handle, and how quickly you need the money. These are a just a few of the many…

  But sometime generating leads isn’t such an easy task. For some this is a sticking point and many find it too difficult, or just don’t know where to start or how to go about grabbing those leads. Fortunately, there are proven ways to boost your chances of generating leads that will be fruitful.   It cannot be stressed enough that strong content is one of…

  As mentioned before, small businesses sometimes have trouble finding cash to invest in marketing. you need marketing to get attention for your business, but you need money to invest in marketing. But there are ways to do marketing on a small budget, or no budget at all. A small business can set up a Facebook page or other social…

  Chatbots are being more widely used. In most businesses, customer service is key to continued success. Chatbots are one way to provide good customer service. Consumers are demanding more information at a moment’s notice, and chatbots can make that happen with almost instant replies to queries. Consumers will revisit sites that can answer their questions fast. Consider setting up a…

  The fact is direct mail has a higher response rate than it did a decade ago. Direct mail response rates have risen in the past 10 years.  According to a response rate report by the Data Marketing Association the response rate for mail sent to people on house lists (subscribers who opted in to mail) was 5.1 percent for…

  Small businesses remain the lifeblood of our economy, employing nearly 58 million Americans and making up almost half of the nation’s private sector jobs.   According to many economists, with access to data and resources, cost-effective customer engagement tools, and market liquidity, there’s never been a better time to be an entrepreneur in this country. There is…

  A small business is generally a local business, so do some local search marketing. Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches. when it’s done right, it puts your business on the map so local consumers find you when they need your products…

  Too many businesses concentrate on building a following on platforms like Facebook. Although that may have been a good idea a while back now many small businesses are realizing they’ve invested a lot of time and effort in something they now have to pay to use. Facebook’s constantly changing algorithm insures that only a tiny fraction of your…

  Selling too hard can turn off a customer. If every email is focused on selling your products, your customers are going to become disengaged. Try to find a balance between helpful content and product offers.   In the rush to get a campaign going some businesses forget to optimize for mobile platforms. The best emails give customers a great…

  Sidewalk misters are always a favorite of shoppers trying to beat the heat. You can invest a few dollars and install some misters in front of your business to attract walk-ins. If you prefer a face to face marketing experience you can venture into busy shopping districts armed with a backpack/spray nozzle water mister and offer to…

  Perhaps one of the most important qualities any professional company should have is good communication. Providing clear and open communications are the hallmark of a good company. Agencies should be ready to please all clients, including new ones, by keeping them abreast of any changes including new marketing initiatives or modifications in services.   Along with good…

  Prime Day which is promoted as a black Friday kind of event in which shoppers can get incredible deals has proven to be yet another successful strategy for Amazon.   According to Amazon, this year the Prime Day event has proven to be the biggest yet. Shoppers continued to make purchases in record numbers despite ongoing glitches. Amazon…

  Business cards have long been and continue to be the standard for handing out your contact information. Today they are also being used to convey ideas and capture the attention of those to who they have been dealt.   Many people mistakenly believe that the traditional business card is a thing of the past and some have stopped using them altogether. But there are a few…

  According to one source, the Chinese are spending $835 million to sponsor the global event. American companies spent less than half that amount.   China sees the World Cup as providing the right context, conditions, and circumstances to launch a global marketing campaign which is something that Chinese companies badly need. China is trying to take…

  The coming decades are sure to see a huge contribution from the Latino community. According to one report, not only is this demographic expected to make up more than 25 percent of the U.S. population by 2050 — translating into large buying power — this group is also creating businesses at 15 times the national rate. So where…

  As voice technologies become better able to understand our languages and speaking patterns, voice will begin to overtake other forms of input devices. It has been predicted that by 2020, 30 percent of web searches will be carried out without a keyboard or screen. Customers will talk to their devices and skip the process…

  But for many, it’s not an easy task to generate leads. Many find it too difficult, or just don’t know where to start or how to go about grabbing those leads. Fortunately, there are proven ways to boost your chances of generating leads that will be fruitful.   It cannot be said enough that content is one…

  But there are ways for those who truly want to make a positive change in their lives. It all starts with small steps which will lead to great improvements and a more successful life.  One of the first things you must do is accept that which you cannot change. Everyone has things in their…

  There are many reasons we can think up for not trying to reach our goals. But the bottom line is that these are just excuses, fabricated reasons no to do anything. These are the excuses you need when you ask yourself why you are where you are instead of living your dream.  Maybe you…

  Those are just movies, but the technology may soon be real, and advertisers will be ready to use it as soon as it becomes available.  It is no longer a current news item that researchers in Austria have already claimed that they have solved the problem of creating giant displays that can show 3D images without the need for…

  Go to any marketing trade show these days and you are guaranteed to find at least one session or panel discussing the subject. As advances in artificial intelligence continue to be made, the price is coming down, and availability of advanced data analytics tools is growing.   The power of artificial intelligence is demonstrated by its ability to analyze data…

  As was already mentioned, the “About Us” page is where you tell a little about yourself. Make sure to include a personal story about how you got to where you are. People like to hear the personal side of how a business got started.  This page is also a great area to tell about…

  A large group of Americans use Social Media to stay in touch with family members. Among this group, it is women who find this function more important. Two-thirds of all Social Media users cite family connections as a major reason for their use of these sites. There seems to be no major differences on this question in terms of…