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Small businesses are still the backbone of the American economy.

Most of the time the news headlines are concerned with big multimillion dollar companies. It’s not that often that the news features small businesses. But the small business is still the backbone of the country.   Small businesses remain the lifeblood of our economy, employing nearly 58 million Americans and making up almost half of the nation’s…

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Here are some good digital marketing ideas for small businesses.

As a small business you don’t always have to duplicate the marketing efforts of the big companies. Marketing can be expensive and so you must think of ways to use your marketing dollars in the most effective ways. Thanks to the internet there are digital platforms to help you fine tune your digital marketing. Here are…

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Watch out for these common email marketing mistakes.

In today’s world electronic media makes it easy to produce marketing campaigns that can reach millions. But the ease at which we can now do marketing on social media can be a double-edged sword. It’s easy to get caught up in the rush and just wanting to get things going but sometimes it pays to take your…

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Prime Day proves to be a big hit for Amazon.

Amazon can attribute its phenomenal success in part to its ability to leverage marketing strategies to full advantage. One such strategy has been the idea of Prime Day.  Prime Day which is promoted as a black Friday kind of event in which shoppers can get incredible deals has proven to be yet another successful strategy for…

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New marketing strategies also require taking a new look at business cards.

In the fast-paced world of marketing it seems a neccessity that everything must change. Innovation and strategy are always the focus of any superior marketing strategy if they are to Stay on top of the competition. Great thought must be given to everything from choosing the right words to express your ideas, to getting the most attractive colors to capture and focus a customer’s eye. With all that…

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China has been a big marketing spender in the 2018 World Cup.

The United States has yet to enter as a big marketing contender when it comes the World Cup. This year it looks like the big spender is China. Chinese companies are betting big on the 2018 World Cup, outspending their U.S. counterparts in ad dollars.  According to one source, the Chinese are spending $835 million…

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Voice technology will change the way consumers experience the web.

Voice technology isn’t a new thing, it’s just getting a lot better. We are already becoming accustomed to talking to devices and having them talk back. They are in our home with devices like Alexa, and they go everywhere with us with apps like Siri. Voice technology is advancing in leaps and bounds and we will soon find ourselves…

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Help your online business generate leads with strong content.

Businesses are based on sales and they key to making sales is generating leads. You can’t make sales without knowing who to call on first. This goes double for an online business where lead generation is crucial.   But for many, it’s not an easy task to generate leads. Many find it too difficult, or just don’t know…

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How to become just a little better than you are today.

Some people have a natural tendency towards success, they have the right attitude and seem to be liked by everyone they meet. And then there are others who have trouble socially and find it difficult to reach their goals. Our attitudes and social skills are the result of a lifetime of experiences that have shaped us and made us what…

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Don’t talk yourself out of being successful.

With few exceptions, most people want to be successful in life. Of course, success means different things to different people and each one of us has his or her own definition of what success is. Whatever your meaning of success may be, it’s sometimes hard to get there. To be successful in life and in business you must…

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Technology will play a big part in the future of advertising. 

Most of the time in popular Science Fiction movies that show a vision of the future, there is inevitably some kind of futuristic advertising featured. Movies like “Ghost in the Shell” and “Back to the Future II” come to mind. Ghost in the Shell treats the viewer to an aerial nighttime view of a fictional future Japanese city where giant lifelike…

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AI (Artificial Intelligence) is becoming a useful tool for marketing.

When we think of AI (Artificial Intelligence) we picture things like robots and intelligent software like Apples “Siri”. For the most part that is what artificial intelligence is in its basic form, it’s software that can enable a device to analyze data it receives via various input media and make decisions based on its knowledge and experience.…

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What does Social Media mean to most Americans?

By now Social Media has made its way to most Americans. The various Social Media platforms have found an audience with Americans of all ages and in all walks of life. Social Media drives trends and distributes information in a way that no previous form of communication has ever come close to. But Social Media isn’t used…

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Here are some good reasons to outsource your web design

In todays world a business isn’t really considered legitimate if it doesn’t have a website. A website is any businesses front line to the public. Here is where anyone can find out what there is to know about a particular business, and here is where the decision is often made to whether they will become…

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Get the most out of your marketing materials.

If you want your business to be successful you must be ready to spend money on marketing. It is the marketing of your business that will get your name out there among the competition. But there are key marketing material staples that will drum up business and improve your professional image. Your basic marketing materials…

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Get your small business noticed by doing these things.

When you run a small business, half the battle is getting people to notice you. Getting people to notice you is the first step to getting them to walk into your business. Attracting attention is the key to increased sales and growing your business. Here are some simple ways that you can get your small…

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Relationships are the key to success, here’s how build them.

Being successful means different things to different people. To some, success means having the most money, or having the biggest this and the newest this. Others see success as living well and seeing those around them live well too. Whichever way you see success there are certain things that are necessary to achieve it. One…

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Ever wondered how affiliate marketing works?

There are always individuals looking for a good way to make money while keeping their capital investment to a minimum. Affiliate marketing is one way to do just that. Affiliate marketing is open to either individuals looking to make money, or companies looking to diversify their sales efforts. So, what’s the secret about affiliate marketing…

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Don’t make these mistakes with your sales Emails.

For business owners and pretty much anyone, the day begins by going through emails and sorting out what looks interesting, and what goes in the trash. As a sales person sending out those emails, your job is for your email to be read and not thrown into the trash. Content is great, but you also…

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Is following a daily routine the key to success?

There are many aspects to the question of what it takes to be successful. Sure, there are the obvious things like persistence and being a hard worker, which are good traits. There are other elements that go along with persistence and hard work that will give you a winning edge. So, what is it that…

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It’s time to focus on improving your content marketing.

Some people may be getting tired of hearing about Content marketing all the time, but it’s vitally important to your over all marketing strategy. It’s not enough just to create the content marketing, there are ways to do it more effectively. The point of all marketing, and especially content marketing is to get noticed. You…

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Business cards aren’t what they used to be.

It is often said that everything must change and in the fast-paced world of marketing there are no truer words. Staying on top of the competition with innovation and strategy is always the focus of any superior marketing strategy. From choosing the right words to express your ideas, the getting the most attractive colors to…

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Can the weather be used to help in marketing?

“How about this weather we’re having”, is often used as an ice breaker to start a conversation. Other than that, there hasn’t been much else to think about when it comes to the weather, we just plan on how to deal with it. But now things are starting to change. Weather has had an impact…

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Strong content helps your online business generate leads.

SEO

Most, if not all businesses are based on sales and they key to making sales is generating leads. You can’t make sales without knowing who to call on first. This goes double for an online business where lead generation is crucial. But for many, it’s not an easy task to generate leads. Many just don’t…

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Social media trends to look out for in 2018

OIUJOG0

Well summer is just about over and soon we will be in the new year. It’s time to start thinking and strategizing on how you will do marketing in the new year. In order to stay competitive, one must keep up with the latest trends. With that in mind, here are some social media trends…

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How content marketing can help your business.

RedesSociales

One of the many ways of helping your business become successful is through the use of content marketing. But it’s not enough just to do the content marketing, it must be done right to be effective. Here are some tips to making the most of your content marketing. With an eye on SEO and branding…

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