There are always individuals looking for a good way to make money while keeping their capital investment to a minimum. Affiliate marketing is one way to do just that. Affiliate marketing is open to either individuals looking to make money, or companies looking to diversify their sales efforts. So, what’s the secret about affiliate marketing and how does it work?
No secret, people are doing it all the time. Basically, affiliate marketing involves three participants.
First there is a Merchant who is looking to sell their products or services. This can be in the form of either an individual with a good product but little or no sales team, or a large company that just likes to offer affiliate programs as an additional revenue stream.
The Affiliate is the one who will agree to sell the merchants products or services in exchange for a commission. The affiliate is responsible for promoting and advertising the merchants business/brand. Obviously the better a job the affiliate does in getting customers for the merchant, the more money they will be making. It can be quite lucrative for the right individual.
The Customer is the last piece of the affiliate arrangement. They key to the success of affiliate marketing is of course to get customers for the merchant.
Affiliate marketing is a fairly simple process to understand. It’s like being a sales agent for a merchant without having as many obligations as an employee. At the same time, the merchant does not have to pay for a full-time sales agent or pay any of the employee benefits. There are many plusses and minuses to affiliate marketing and it isn’t for everyone.
The good news is that if you are one of those people who think this is something you would be good at, the skies the limit. There are many companies out there that offer affiliate programs. All you have to do is start a search on line for affiliate programs and you’re on your way.