Amazon can attribute its phenomenal success in part to its ability to leverage marketing strategies to full advantage. One such strategy has been the idea of Prime Day.
Prime Day which is promoted as a black Friday kind of event in which shoppers can get incredible deals has proven to be yet another successful strategy for Amazon.
According to Amazon, this year the Prime Day event has proven to be the biggest yet. Shoppers continued to make purchases in record numbers despite ongoing glitches. Amazon reports that it sold more than 100 million products globally, with over 5 million items sold in each of the following categories: toys, beauty products, PC’s and other computer accessories, apparel and kitchen products. This year’s event not only had more sales than ever before but on July 16 during the first nine hours it brought in more Prime members than any other day in Amazon history.
This year’s Prime Day was the fourth annual such event held by Amazon and although the company doesn’t release specific revenue figures it has stated that sales for this year’s event surpassed not only last year’s Prime Day sales, but its black Friday and Cyber Monday sales as well making this event the biggest seller in Amazon history.
The record-breaking sales are also due in part to an extension of time for this year’s event. This year, Amazon extended the sales event from the 30-hour event it hosted in 2017 to 36 hours, lasting from 3:00 pm ET July 16 all the way through midnight on July 17.
For Amazon the increased sales and big success of the event were realized despite nagging glitches that although inconvenient, had no significant effect on the volume of traffic.
If this year’s Prime Day was such a big success, it can only be an indicator of what next year’s event may have in store.