In today’s world electronic media makes it easy to produce marketing campaigns that can reach millions. But the ease at which we can now do marketing on social media can be a double-edged sword. It’s easy to get caught up in the rush and just wanting to get things going but sometimes it pays to take your time and make sure you are doing things right. Email can be a great tool for generating business, but you can also make mistakes that can cost you business. Watch out for these common mistakes when marketing through email.
Selling too hard can turn off a customer. If every email is focused on selling your products, your customers are going to become disengaged. Try to find a balance between helpful content and product offers.
In the rush to get a campaign going some businesses forget to optimize for mobile platforms. The best emails give customers a great experience both on mobile and desktop. It might take a few extra minutes to perfect your email’s format, but it’s worth the effort to ensure your emails are optimized for mobile.
Services like MailChimp or Constant Contact don’t allow businesses to use purchased or other third-party mailing lists they didn’t compile themselves. Many marketers today often buy lists and load them on these platforms. If you violate their terms of service, these companies may shut down your account or, worse, blacklist your domain. Make sure not to violate email marketing platforms “terms of service”.
Make sure your emails include a call to action of some kind. Decide what you want the recipient to do, draw their attention to it with a big bold button or [something] similar – and enable the action to be taken in as few clicks as possible.
Email marketing is a good way to get new customers. Next time you do an email campaign, make sure you don’t make these mistakes that were mentioned.