For business owners and pretty much anyone, the day begins by going through emails and sorting out what looks interesting, and what goes in the trash. As a sales person sending out those emails, your job is for your email to be read and not thrown into the trash. Content is great, but you also must make sure you don’t turn off your prospect. Make sure you’re not making one of these common mistakes.
Make sure you don’t word your email in such a way that it is taken as an insult. Don’t point out what your prospect is doing wrong and how they’re losing business because they don’t know what they’re doing. No one wants to hear about their shortcomings, that will get you on their bad side right away. Instead, try to let them know how you can help them do certain things better.
People don’t appreciate it when you come on too strong and act as if you’re an old friend. If you lead off your email intro with the “old buddy” routine, chances are your email will end up in the trash. Using the prospects first name is about as far as you want to go at this point, other than that, do some research on them and use what you learn as a way to gain their confidence.
Don’t threaten prospects and then not follow through. Don’t send an email giving the prospect one last chance to respond or you’ll sever contact. This is a common act of desperation by sales people trying to get a response, and prospects are on to it. Very few people will ever respond to anything like that, best just to move on.
With just a little effort and research you can produce effective emails that will catch the prospects attention. Just try to be honest and let them know what you can do for them. If you do that in a friendly and informative way, chances are your email won’t end up in the trash.