Well summer is just about over and soon we will be in the new year. It’s time to start thinking and strategizing on how you will do marketing in the new year. In order to stay competitive, one must keep up with the latest trends. With that in mind, here are some social media trends to watch for in the new year.
Chatbots are becoming more relevant. Customer service is key to continued success, and chatbots are one way to provide good customer service. Consumers are demanding more information at a moment’s notice, and chatbots can make that happen with almost instant replies to queries. Consumers will revisit sites that can answer their questions fast. Consider setting up a chatbot, it can be easier than you think.
It’s not really news that more and more people are using their mobile devices as their first choice to access social media. One continuing trend next year will be even more focus on mobile. A good marketing strategy for the coming year will be one that is designed more for the mobile device. Content that features calls-to-action for the mobile user will be a good area to take advantage of.
Most people are aware that there are several mobile social media platforms that look the same, and seem to do the same, or very similar things. Some might even decide to concentrate on one platform over others but that might not be a good idea. There are differences, and they reach different people. Snapchat for example is more popular among younger people, while Instagram holds a slightly older audience. If you want to reach all the people, stay on all platforms.
Another continuing trend that is gaining popularity is video. As the technology gets easier to use and people are becoming more interested in motion over still photos. Make sure to plan on including some video content in your marketing strategy for the coming year. Good luck!