Summer is a special time of the year. The kids are out of school and many people take their vacation during the summer. Summer is also a time of heat waves that can last for weeks. People tend to be more out and about during the summer and so it’s a good time to do some special summer marketing. Here are some summer marketing ideas to help your small business.
Sidewalk misters are always a favorite of shoppers trying to beat the heat. You can invest a few dollars and install some misters in front of your business to attract walk-ins. If you prefer a face to face marketing experience you can venture into busy shopping districts armed with a backpack/spray nozzle water mister and offer to cool off passersby. Make sure your outfit is branded, and you have brochures or flyers to distribute.
Another outdoors summer marketing idea is stickers. Stickers are perfect for crafting fun and unique ways to reach your target customer base. Locate outdoor areas in which your stickers can interact with the environment to help your brand get noticed.
Summer is a time of outdoor events and festivals. Rent booth space at popular festivals your customers attend, then run a contest that collects contact information in return for a chance to win a prize. Follow up with customers once the festival is over.
Give discounts depending on how hot it gets. Get customers into your cool air-conditioned location by running a fun, hot day promotion that offers discounts based on how high the temperature climbs that day. You’ll be able to land sales on days when customers would otherwise stay at home indoors.
During these hot summer days, you can either run your business like you do every other time of the year, or you can take advantage of the hot weather and get some customers you may have missed otherwise.