Most of the time in popular Science Fiction movies that show a vision of the future, there is inevitably some kind of futuristic advertising featured. Movies like “Ghost in the Shell” and “Back to the Future II” come to mind. Ghost in the Shell treats the viewer to an aerial nighttime view of a fictional future Japanese city where giant lifelike 3D creatures and cartoons dance among the skyscrapers. Back to the Future II has a similar scene in which Marty McFly is scarred half to death by a 3D shark that comes out of a movie poster to get him.
Those are just movies, but the technology may soon be real, and advertisers will be ready to use it as soon as it becomes available.
It is no longer a current news item that researchers in Austria have already claimed that they have solved the problem of creating giant displays that can show 3D images without the need for glasses. The system uses lasers that send different images to each eye resulting in a perceived 3D image.
This system enables movie goers to see the projected movie in 3D without having to wear glasses. The developers envision hundreds of people being able to watch sporting events on huge 3D screens. Billboards in which animals leap out at you have been suggested. According to them, this is all possible with their system.
This technology is just in its infancy, but it is already making its way to the marketplace. As 3D projection technologies become more prevalent we will see a dramatic shift in the way advertisers present their products and services. When combined with other technologies like facial recognition, looking at a future billboard will become a truly interactive personal experience. There will no doubt come the day when our advertisements will actually jump out and grab you like so many advertisers in the past wished theirs would have done.