If are a business owner, you probably understand that content marketing is an important concept. However, you may also believe that you can’t afford this type of strategy. Nothing further from the truth. Today we’ll show you four content marketing ideas any small business can implement.
Share Your Expertise
Regardless of your type of business, you already have an asset that translates into interesting content: your expertise.
Whether you sell handbags, detail cars, or do landscaping, you know more about your field than the average person.
Take advantage of your expertise and share it with potential clients. Luckily, social media has really simplified this process. Just choose the medium that feels more natural to you:
- If you like to write, create blogs
- If you are into video, YouTube is your platform of choice
- Those more visually inclined will love Instagram or Pinterest
- If you are talkative, but not into video production, then you are a TikToker
Many companies don’t lack content. They just don’t know how to package it to make it interesting. If this is your case, think of the content you have and see it through the lens of the internet and social media.
For example, do you have photos showing how your facilities have improved over time? Then you have the material to create an interesting Instagram post.
If you already have a blog, then you have a good source of quotes you can turn into tweets. Or maybe you can use blog entries as the script for a video.
Let Your Hair Down
The great news for small business owners is that users of social media love some degree of informality.
If you want an example, look no further than lawyer cat, the most recent viral sensation. To make a long story short, a Texas lawyer gained global notoriety thanks to a video of a Zoom court appearance where he wasn’t able to turn off a filter that made him look like a cat.
The phrase “I’m here live, I’m not a cat” became an instant meme. In the process, the attorney gained a staggering amount of publicity of the kind many brands would love to have.
Was the situation clumsy? Yes. Did the internet love it? Also, yes.
The lesson is that you don’t have to be perfect to be liked on social media. A light-touch approach goes a long way toward getting more followers—and potential customers.
Of course, there are some precautions to keep in mind. Above all, you don’t want to post content that is potentially offensive or that may reflect poorly on you.
Think about it this way: would you feel comfortable sharing this in an in-person conversation with a potential client? If the answer is “Yes,” then the content is probably safe to share online. However, when in doubt, don’t hesitate to ask for the opinion of a friend before hitting the “Post” button.
Contact the Experts in Content Marketing!
Looking for more great content marketing ideas? Our experts at Uniko Media Group will help you find the right marketing mix to connect with your audience and achieve the goals you have set for your business.