We all know that the holidays are a huge time of year for retail. The holiday shopping season kicks off the day after Thanksgiving in most places and then all bets are off as to how much activity there will be. Here are some interesting holiday marketing statistics mostly for 2107 that might be interesting to compare with this year.
In 2017, cyber Monday was responsible for $2 billion in sales. All that in just one day through mobile!
According to comScore Inc., mobile continues to be a driving force in the growth of ecommerce. In the U.S., retail sales for mobile commerce were up more than 40 percent in Q4 of 2017. For 2018 this same sector is expected to generate an increase of 32.7 percent in sales.
So far, the biggest day ever in the history of mobile commerce in the U.S. was December 23, 2017. On that day before Christmas Eve, 48 percent of all purchases were made using smartphones.
YouTube seems to be a favorite place where people go for ideas on what to buy. In fact, studies have shown that 68 percent of shoppers visit YouTube on their smartphones to determine what to buy.
Many Americans use voice recognition devices like Alexa to do their shopping. It is estimated that 3 percent of shopping will be done this way, that comes to quite a bit of holiday sales.
It has been projected that in 2018, the traffic originated from smartphones alone will be greater than all the traffic in 2015 on all device types including PCs, tablets, and laptops.
These are some interesting marketing statistics but there is one thing that marketers should be taking note of. Most of these statistics mention the use of smartphones. Smartphones appear to be the wave of the future and it will be the smart marketer who will take advantage of the trend and adjust their marketing efforts towards the mobile device user.