It is often said that everything must change and in the fast-paced world of marketing there are no truer words. Staying on top of the competition with innovation and strategy is always the focus of any superior marketing strategy. From choosing the right words to express your ideas, the getting the most attractive colors to capture and focus a customer’s eye. With all that innovation and change, it’s about time someone decided to take a new look at business cards.
Business cards have long been the standard for handing out your contact information. Now they are also being used to convey ideas and capture the attention of those to who they have been dealt.
Many people see the traditional business card as a thing of the past and some have stopped using them altogether. But there are a few creative entrepreneurs who have seen the opportunity to use the old tool as a way of standing out from the crowd.
Creating catchy business card is not a new strategy, but they are continuing to get more unique, and some are quite noticeable. It seems that there is no end to the designs, shapes and colors that people will use to get their business cards noticed. There are cards made of strange materials like metal or wood in some cases, and there are cards that are purposely made oversized, so they won’t easily fit in a wallet while others are much smaller than normal.
Some people spend lots of money, some paying dollars apiece for beautiful elaborate business cards. The idea being that the people who receive these business cards won’t want to get rid of them because they’re to nice to throw away
All this is in an effort to get your card noticed, to stand out in a sea of business cards. Maybe it’s not such a bad idea to spend a little time creating a business card that will be truly effective and that speaks for you.