Building and maintaining a website is not for everyone and is often best left to the experts. But regardless of whether you build your own website or not, you should have an influence on what the content of your website will include. A page that is common to most websites is the “About Us” page in which you tell a little about you and your business. But there is always room for improvement and so here are some ways to make the “About Us” page a little more effective.
As was already mentioned, the “About Us” page is where you tell a little about yourself. Make sure to include a personal story about how you got to where you are. People like to hear the personal side of how a business got started.
This page is also a great area to tell about your personality and how that is what makes your business different from the rest. Maybe you have a hobby you can mention that somehow demonstrates what kind of person you are and what you enjoy doing.
Doing all the above is by no means a formula that will work for all business websites. Maybe your website is more informational and to the point. If this is the way your website is structured, then it makes more sense to continue the theme when you tell your story. It can be more of an informational experience for the reader rather than a personal journey. Depending on the type of business, your customers may appreciate that more.
Make sure to use pictures to help tell your story. People can be very visual and are attracted to visual information. Use pictures to highlight and emphasize what you are trying to get across about your business and its story.
Make your “About Us” page work for you as part of your over all website strategy.