For some, PPC (Pay Pet Click) is a great way to drive traffic their website. Instead of spending months doing SEO and waiting for organic search traffic to grow, some choose to just spend the money on PPC and get quicker results. Yes, PPC can really work, but you can also spend a lot of money and not get the results you were hoping for. Here are some things to know about PPC that will help you spend your money wisely.
One of the biggest mistakes made is not making sure everything you do on line is mobile friendly. The majority of web searches are now being made using mobile devices. If you’re driving traffic to a site that is not mobile friendly, you’re wasting your money. You need to make sure your website looks great on every different device.
When you are launching a new campaign and are still not sure which key words will convert best for you, it is of particular importance to set a daily limit. Failure to set a daily limit which you are comfortable with can result in a huge amount of clicks that are worthless to you. The start of a new campaign is not a good time to waste money. Setting comfortable daily limits will help you fine tune your campaign until you can figure out where spending money will do you the most good.
Tracking sales that come from PPC is of prime importance. Tracking ever aspect of your conversation can help you fine tune your campaigns so that you only bid on the best conversation key words. Like most things, PPC will work better for you if you keep track of things and make adjustments.
Using PPC to generate traffic can work out very well for you if you do it the right way. Be sure and do your research before you get involved.