Now that it’s the holiday season it’s time to start thinking about the end of the year. Year end is a busy time for most businesses and there are a lot of things to think about. There are books to attend to and if you’re in retail, there’s the shopping season. There’s also your marketing that you should be taking a look at. Here are some marketing things to have on your yearend check list.
It’s time to review how well your marketing strategy and campaigns did during the past year. The quickest way to know this is to look at your bottom line. Reviewing wins, revenues, and losses will help you to identify future goals and pitfalls to avoid. Look for patterns and plan to repeat the successful ones. Use the data to plan your goals for the coming year.
While you’re having a look at how your marketing did it’s also a good idea to have a look at how your competitors did. Take some time to look at the brands you are competing with, and the market you sell to. This data will also help you plan your direction in the coming year.
Take a look at your story and review it for relevance. it is important to see if your message is still relevant to your audience. A lot happens in a year and they, and/or your business, may have changed. If your story is no longer relevant, it may be time to revamp it and add in some new experiences that could entice new customers.
If you have a web presence, year end is also a good time to evaluate it. It’s vital to regularly take stock of your web performance metrics to identify any significant wins or serious concerns.
It’s year end, take this time to prepare your business for a bigger, more successful nest year.