As a small business you don’t always have to duplicate the marketing efforts of the big companies. Marketing can be expensive and so you must think of ways to use your marketing dollars in the most effective ways. Thanks to the internet there are digital platforms to help you fine tune your digital marketing. Here are some ideas to help a small business with digital marketing.
A small business is generally a local business, so do some local search marketing. Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches. when it’s done right, it puts your business on the map so local consumers find you when they need your products or services.
Today’s customers are impatient and want instant results, so if your website is unattractive, slow to load or confusing to use, they will leave and go check out your competition. Make sure your website loads quickly and that it’s easy to navigate. Make sure your site includes calls to action that ask the customer to do something like “get directions” or “contact us”. While you’re at it, make sure your site is optimized for mobile users. It is a fact that more searches are done on mobile devices now so don’t lose that market.
Always try to get email addresses. It’s easy to ask your clients or customers for email addresses. Once you have the customer’s email address, you can send them emails that let them know about new promotions, specials and products. You can also use those emails to ask for more online reviews!
There’s nothing that catches the eye like live video. Live video is a great way to add a human element to your small business marketing strategy. Live video allows you to connect with customers on a more personal level if you give them a behind-the-scenes look at your business, and it also gives you a chance to show off new products, services or promotions in the meantime.
Try using some of these techniques and take your small business to the next level.