What is a marketing funnel?

What Is a Conversion Funnel?

Today we take a closer look at one of the most important terms in digital marketing: conversion funnels. What is a conversion funnel? Why is it important? How to optimize your conversion funnel? Keep reading to discover the answers. What Is a Conversion Funnel? A conversion funnel is a way to visualize the phases in…

What Is a Landing Page?

What Is a Landing Page?

If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…