Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…
Search Engine Marketing (SEM) is a key component of your digital marketing toolkit. Let’s take a closer look that this tool that has the potential to super-charge the growth of your small business. What Is Search Engine Marketing? Let’s begin our journey with a term you may be familiar with. As you probably remember from…
The four P’s are a basic concept in marketing. Product, price, place, and place are essential to the success of any organization. Here’s how you can use the four P’s of marketing to grow your small business. Product This is pretty straightforward. Your marketing efforts will be a lot more productive if you have a…
If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…
In digital marketing, as in many other fields, getting the basics rights is the first step toward success. That’s why today we’d like to talk about the basic do’s and don’ts of digital marketing. Do Be Creative Creativity is so important in digital marketing, that you could argue that it trumps all other factors, including budget…
There are many aspects we need to work on in order to improve our interviewing process, and one key element is making sure we have the most professional and effective communication with job applicants. Even when we think we already master this part of our jobs, we should remember that, as a company, we still…
The holiday season has just begun, and many recruiters and hiring managers prepare for the slowest time of the year. It is common to hear that companies and businesses are less likely to hire someone around December. Such a misconception can be a deterrent for job seekers, stopping them from sending resumes and job applications.…
Nowadays, data is one of the most valuable assets companies can have, regardless of their size and industry. Therefore, adopting useful and effective data management practices has become one of the most important priorities for modern organizations. We can greatly benefit from data if we know how to take advantage of it and implement strategies…
Being in charge of a small business will be a demanding and sometimes exhausting task. However, the rewarding feeling of seeing your own business eventually grow is worth the trouble. We must remember, though, that we will also be in charge of the team. This means that we will need to master several management skills…
For many employers and business owners, seeing that their employees develop friendships might represent a risk more than an advantage. Many managers still believe that when employees become friends, their productivity suffers and less work gets done, but this is far from the truth. There are so many benefits of making friends at work that…