Every small business needs to approach promotion and marketing carefully, as the capital for ads and advertisement might be limited at times, maybe even non-existent. Thus, finding cost-effective ways to promote our company and getting our name out there is a priority for every manager or business owner. However, there are many different strategies we…
It is no secret that businesses and companies have learned how to take advantage of social media marketing. Advertisements and commercials are, now, just another part of these platforms. However, many companies are now starting to use these sites to find new candidates. Social media recruiting is one of the biggest hiring trends this year,…
The term “digital transformation” has become quite a popular buzz phrase among business owners in the last couple of years. This phrase refers to the process of implementing new strategies and technologies in order to become more efficient companies. The idea of digital transformation for small businesses tends to sound like a really daunting and…
Deciding to start your own business can be a scary, and intimidating experience, especially if it is our first time. Also, there are many different small business myths that might be enough to discourage any entrepreneur wanting to venture in today’s market. However, most of these myths are not really true but have managed to…
One of the most important elements of a successful company is having a simple yet effective recruitment process. Regardless of the size of our company, the way we select, interview, and eventually choose job applicants can say a lot about us. Luckily, there are different ways to improve your hiring process, which in turn will…
There are many benefits of responsible waste management that come from small businesses that care about the environment as much as they care about their customers and employees. Even when it is not easy to implement and carry out eco-friendly policies, taking the time to do so won’t be in vain. As a result, we…
Unfortunately, not every company manages to become a timeless brand, and business owners are forced to end operations. According to the Small Business Administration (SBA), 30% of small businesses fail during their first two years of operation. The number goes to 50% for the first 5 years, and 66% make it to the 10 years…
Starting a new company is a very exciting journey, and most of us have toyed with the idea more than once. We come up with an interesting business idea, we see that there might be a market for us, and even get a couple of people on board. However, according to the Small Business Administration (SBA), one-fifth…
During the last couple of years, we have seen a strong and steady increase in video content. Social media has, of course, a lot to do with this fact. Beyond YouTube, videos posted to Twitter, Facebook, and Instagram generate a great amount of traffic and interaction. Regardless of your field, you can take advantage of this…
Everybody knows that time is money in the world of business. And this is particularly true for small businesses, especially those under tight budgets and limited capitals. This is why it is important for us to learn how to effectively and productively manage our time. It can happen to every company and startup out there but looking…