Does the term ‘ADA compliant’ leave you feeling confused or overwhelmed? You’re not alone. Many website owners and developers find it challenging to understand the legal implications and requirements of the Americans with Disabilities Act (ADA). In this article, we aim to demystify the concept of ‘ADA compliance’ as it applies to digital platforms. We’ll…
As you may have noticed, mass communication has evolved in leaps and bounds over the last few years. Thanks to the internet and social media, users have more entertainment options than ever. This, in turn, makes it more challenging for advertisers to reach them. In a world where audiences are fragmented across platforms, multi-channel marketing…
Scratching your head looking for the right type of content for your website and social media? No worries—we’ve got you covered. Here are four types of content your audience will love. How To’s If you want to create interesting content for your website, the best strategy is to leverage your expertise. After all, no one…
Today we take a closer look at one of the most important terms in digital marketing: conversion funnels. What is a conversion funnel? Why is it important? How to optimize your conversion funnel? Keep reading to discover the answers. What Is a Conversion Funnel? A conversion funnel is a way to visualize the phases in…
Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…
Search Engine Marketing (SEM) is a key component of your digital marketing toolkit. Let’s take a closer look that this tool that has the potential to super-charge the growth of your small business. What Is Search Engine Marketing? Let’s begin our journey with a term you may be familiar with. As you probably remember from…
The four P’s are a basic concept in marketing. Product, price, place, and place are essential to the success of any organization. Here’s how you can use the four P’s of marketing to grow your small business. Product This is pretty straightforward. Your marketing efforts will be a lot more productive if you have a…
If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…
In digital marketing, as in many other fields, getting the basics rights is the first step toward success. That’s why today we’d like to talk about the basic do’s and don’ts of digital marketing. Do Be Creative Creativity is so important in digital marketing, that you could argue that it trumps all other factors, including budget…
If are a business owner, you probably understand that content marketing is an important concept. However, you may also believe that you can’t afford this type of strategy. Nothing further from the truth. Today we’ll show you four content marketing ideas any small business can implement. Share Your Expertise Regardless of your type of business,…