Does the term ‘ADA compliant’ leave you feeling confused or overwhelmed? You’re not alone. Many website owners and developers find it challenging to understand the legal implications and requirements of the Americans with Disabilities Act (ADA). In this article, we aim to demystify the concept of ‘ADA compliance’ as it applies to digital platforms. We’ll…
As you may have noticed, mass communication has evolved in leaps and bounds over the last few years. Thanks to the internet and social media, users have more entertainment options than ever. This, in turn, makes it more challenging for advertisers to reach them. In a world where audiences are fragmented across platforms, multi-channel marketing…
Today we take a closer look at one of the most important terms in digital marketing: conversion funnels. What is a conversion funnel? Why is it important? How to optimize your conversion funnel? Keep reading to discover the answers. What Is a Conversion Funnel? A conversion funnel is a way to visualize the phases in…
Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…
In digital marketing, as in many other fields, getting the basics rights is the first step toward success. That’s why today we’d like to talk about the basic do’s and don’ts of digital marketing. Do Be Creative Creativity is so important in digital marketing, that you could argue that it trumps all other factors, including budget…