As you may have noticed, mass communication has evolved in leaps and bounds over the last few years. Thanks to the internet and social media, users have more entertainment options than ever. This, in turn, makes it more challenging for advertisers to reach them. In a world where audiences are fragmented across platforms, multi-channel marketing…
Scratching your head looking for the right type of content for your website and social media? No worries—we’ve got you covered. Here are four types of content your audience will love. How To’s If you want to create interesting content for your website, the best strategy is to leverage your expertise. After all, no one…
Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…
The four P’s are a basic concept in marketing. Product, price, place, and place are essential to the success of any organization. Here’s how you can use the four P’s of marketing to grow your small business. Product This is pretty straightforward. Your marketing efforts will be a lot more productive if you have a…
If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…