Your SEO (Search Engine Optimization) is an important part of your online marketing strategy. When done properly, SEO can organically drive customers to your businesses via online platforms. Your online presence is your calling card and you need to get noticed. Here are some tips on how to accomplish just that.
When you’re a small business you must focus on growing that business. With SEO, you can follow that same strategy by starting small and growing your online presence. Sure, everybody goes to Google and there’s nothing wrong with that but you need to set your eyes on a local presence. There are many different search engines on a local level that can get your small business found by the people who are looking to experience what you have. Local is a great place to start.
In keeping with the same strategy, it is a good idea to set up an active Yelp profile utilizing keywords this will get you on the market as an operating business in the area. There are millions of people search on yelp each day for local places while on the go, and they often make decisions based on what they find on yelp.
Let’s not forget that social media plays a huge part in your SEO strategy. Social media is not something you want to overlook when you are thinking about being relevant in the digital community. One of the most effective ways of boosting visibility and SEO is staying active. Be consistent with your postings on your various channels.
So now that you’re staying active on social media you need to start tracking and managing. For this there are specific social media monitoring programs. Hootsuite, TweetReach, Klout, and Buffer are all great and free programs will allow you to schedule your content ahead of time, as well as notify you when people interact with your social media profile.
Try some of these techniques and watch your SEO perform better.